Everyday stories. A personal beginning.
We’re Keerthivasan and Uma — the people behind JK Merchiverse. We turn moments we know and love into designs you can make part of your everyday.
A search for softer, more comfortable T-shirts during pregnancy inspired us to create something of our own. Today, we’re building the brand around everyday stories — starting with parenting, coffee mugs and oversized tees.
The ideas & the systems
Keerthivasan A
Founder · Content & Technology
I bring the ideas, content and technology together. From reels and longer stories to our website, product listings and everyday operations, I build the systems that help JK Merchiverse grow with care.
My focus is simple: create content people connect with, and make the experience of discovering and shopping our designs feel easy.
Turning personal ideas into a brand we can keep building, one thoughtful step at a time.
The design & the feeling
Uma Magheswari L
Co-Founder · Design & Visual Storytelling
I give our stories their visual shape. I create designs for our products and work on video post-production, bringing together imagery, detail and emotion.
My style is minimal yet expressive. I want each design to feel considered, carry a little meaning, and connect with a moment in someone’s life.
Creating pieces that feel personal — from a morning coffee to a favourite everyday tee.